The Observer

You want to do better than your competition on digital channels

We can help you beat your competition in the digital space. If you have seen the positive impact of digital marketing for your competitors, it makes it easier for us to cut through the selling and start focusing on executing for your brand to catch up with the competition.

Your competitors are a great point of reference because it helps us understand which campaigns or channels (of your competitors) caught your attention. We can do a competitive analysis of your competitor’s strategy and give you a realistic understanding of how you can catch up and overtake them.

It is important to get a perspective on the relative success in digital marketing achieved by your competitor. We can suggest alternative ways of getting to the same targets. Or we may even caution you that it may take a long time to get on par with the competition. In any case you will get a clear picture of the digital landscape in your domain and geography.

By doing research on your competitor’s digital strategy, we can help you cherry pick only those aspects that drove success, while avoiding the mistakes that they may have done. This can help you derive value from becoming a follower rather than an early adopter of digital channels.

We also shy away from dangling the competitor’s campaigns to drive you to spend unnecessarily on advertising. We can provide a grounded and contextual analysis of what you need to invest to take your brand digital.

  • Get a realistic picture of your competitor’s position.
  • Get an idea of the cost and time-lines to digitally compete with another brand.
  • Get alternative ideas to compete on a cost effective basis.
  • Get the information necessary to drive adoption of digital marketing channels in your organization
  • Move quicker by adopting the successful aspects of your competitor’s brand.

Partner with us to drive your digital marketing research and competitive analysis. The added advantage is that we can also execute on the results of the research and help you get an edge over your competition.